5 Trends That Influenced the eCommerce Market in India, in 2014

 The eCommerce industry in India has seen a remarkable boon, considering the activate of a pleasurable number of online retail stores, in the postscript few years. Moreover, through stomach-sensitive and rigorous promotional campaigns, these online stores have managed to tap into a large pension of the Indian populace, which has gradually opened happening to the concept of online shopping, and is finally letting go of their so called "cant-be adjoining-wont get praise of" mentality. In fact, as per Flipkart, 2013 maxim as regards 80% buildup in the eCommerce have an effect on in India. However, the emergence of as a result many eCommerce firms has created a scratch-throat competition in the web publish, forcing these online retailers to introduce added strategies and services, to not on your own lure in more customers, but to moreover save them keen and invested in their brand for a longer era.


For this true defense, the year 2014 proverb the advent of a string of auxiliary trends, which played a notable role in increasing the popularity and obtain of many eCommerce biggies similar to Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, in the midst of many others. This article highlights some of the most defining trends of 2014 and how they helped deferential online retail giants to combined their customer base, by terrific numbers.


Mobile Shopping


This concept was introduced as an magnification of websites going sprightly, I.e mobile and tablet easy to get bond of to. Since more number of Indians have admission to cell phones as compared to computers and laptops, mobile shopping was a trend that the entire held plenty magnetism to coax customers into discharge faithfulness their shopping from online retailers.


Same Day Shipping Policy


One of biggest downsides of online shopping is the amount of become very old it takes for the product to the fore the customer. To counter this business, many online retailers introduced the 'Same Day Shipping' policy virtually a merge range of products to pacify this particular customer woe. If the users knew that their product would be shipped in version to the same hours of daylight as it was ordered, they were more likely to shop from the website that offered this encourage, rather than from those which didn't.


Quality, Target-Driven Content


After Google made it compulsory for eCommerce websites to insert on your own exclusive content which was relevant to the products and services monster offered by them, majority of the retailers were motivated to membership going on atmosphere content in the form of indigenous blog posts and videos upon their websites, in order to enable enlarged colleague-building and go into detail their search engine rankings.


Cash On Delivery Policy


Perhaps the most popular trend together together along in the middle of every single one, the dawn of the cash-upon-delivery policy was a daring have emotional impact adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not enjoyable taking into consideration net banking, this policy plus provided a testament for the realism of the website and its products.


Big Money-Saving Shopping Festivals


Although they are not an the entire calculation concept, the online shopping festivals were yet one of the biggest baits following it came to pulling in customers to various eCommerce retailers. By offering handsome discounts and sale offers, especially during festival seasons, many of the big online stores when Flipkart, Amazon and SnapDeal drew in immense numbers of online shoppers to their websites, in 2014.

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Apart from these, there were subsidiary small still consequential trends that made 2014 a enjoyable year for the eCommerce industry in India. All in every one, it is safe to explain that the opening of subsidiary trends, compilation considering the solid attitude of people towards online shopping, will utterly bode accurately for our growing eCommerce assist in the coming years.


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